TikTok is introducing a new feature that allows them to reduce the volume of AI-made videos appearing in their feeds. This initiative comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a global release. This development comes amid a surge in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing channels on a popular video site primarily display content made by AI. A considerable share of this output is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users like content created using AI tools, including digital art to educational videos, and we intend to provide users the ability to see more or less of that, based on their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are now over a billion videos on its network identified as made with AI. In total, over 100 m videos are submitted to the app daily, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Members will be able to limit or boost the level of AI-generated videos they watch by opening the “manage topic” setting in the platform and picking AI-made media. Other topics that can already be adjusted under the filter encompass politics, style, beauty, and choreography.
Content Labeling and Policies
The platform’s rules oblige users to tag convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Additionally, the platform will henceforth attach an AI-generated label to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This measure is aimed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
TikTok is furthermore introducing a two million dollar awareness program for professionals and institutions to develop informative material about ethical AI use. This project will benefit non-profit groups dedicated to educating programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, amid controversy over intentions to lay off hundreds of content moderators in the UK. It is expected to reduce hundreds of positions in its trust and safety division in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that people-led review would still have a role, but AI can shield workers by removing the most graphic content ahead of it has to be seen by humans. The company reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
